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Coco & Pepsi


We are a team of fun individuals from around the world who have come together under the roof of First Principles and become Whanau. We work together but we're more than just colleagues, We are family.

You can often find us out in the the evenings and weekends spending time with family & friends, creating some action on the water, or exploring all the sights that New Zealand has to offer. 


Graham Price



First Principles Architects & Interiors is grounded on Graham’s own personality and approach to people and architecture

"I value the quality of time spent with people to develop long lasting relationships, which I believe is the essence of understanding a clients needs and vision. My interpretation, creativity and appreciation of spatial relationships and materials, together with the project’s financial feasibility and technical aspects of construction; all contribute to the design process and an exceptional outcome for all the stake holders."

Qualifications & Affiliations

  • Bachelor of Science (Arch) Hons Bath

  • Bachelor of Architecture Hons Bath

  • Registered Architect - NZIA

Recent Works

  • Mangatawa Head Office, Tauranga

  • Tauranga Intermediate School

  • Te Wharekura o Mauao Stage 2

  • Mount Central Retail, Mount Maunganui

  • Salt Multi Residential, Tauranga

  • Bethlehm Birthing Centre, Bethlehem

  • Tawa Street Commercial, Mount Maunganui

  • The Reserve Office Harington Street, Tauranga

  • Harcourts head office, 3rd Avenue, Tauranga

  • Aspire High Performace Gym, Bethlehem

  • Nga Hau Mangere Birthing Centre, Auckland

  • 17 Banks Avenue Offices, Mt Maunganui


Recent Works

  • Salt Multi Residential, Tauranga

  • Katikati Library & Community Hub, Katikati

  • Bethlehem Birthing Centre, Tauranga

  • Adelpha Womens Health, Bethlehem

  • Great Spice Restaurant x 3, Tauranga

  • Mount Royale Apartments x 4, Mt Maunganui

  • Excelsa Bar & Restaurant, Papamoa

  • TCC Office Fitout, Tauranga

  • Pongakawa School, Te puke

  • Tauranga Intermediate School, Tauranga

  • Oceanz Accomodation, Mt Maunganui

  • Te Wharekura O Mauao, Bethlehem Stage 1 and 2

  • Mangere Birthing Centre, Auckland

  • Natadola Intercontinental Resort & Spa, Fiji

  • Warwick Conference Centre, Vanuatu


Kate has been involved in interior specification & design in the Bay of Plenty for the past 12 years. Her philosophy is simple, to add value to projects through creativity within budget, in close collaboration with the client and the architect. This provides a delivery of service that is independent of the supply chain and results in spaces that are inspiring, comfortable and, most of all, workable.

Kate Price
Ray Atkins



Ray graduated in 2008 with a Bachelor of Architecture (Hons) from Victoria University, Wellington. Ray draws on 13 years of experience backed up with 10 years of on site construction experience and significant university teaching involvement. He has gained professional experience on a wide range of commercial, boutique interiors and educational projects, along with delivering multiple residential architectural projects throughout New Zealand. Ray has extensive high level Revit and BIM modelling experience, controlling and co-ordinating 3D models from multiple consultants, thus ensuring the delivery of concise and accurate documentation.

Recent Works

  • Tauranga Intermediate School, Tauranga

  • Mangatawa Tari, Tauranga

  • Mount Central, Mount Maunganui

  • Salt Multi Residential Development, Tauranga

  • The Reserve Office Harington Street, Tauranga

  • Aspire Gym, Bethlehem

  • Coast Retail Development, Papamoa

  • Multi Storey Office Block, Tauranga Central

  • Mangere Birthing Centre, Auckland

  • Mount Pleasant Community Centre, Christchurch

  • Curtis House, Nelson

  • Montgomery House, Wellington

  • Tiri View House, Waiheke Island

  • Hamilton House, Waiheke Island

  • 5A Grace Avenue Houses, Mt Maunganui

  • McDonald House, Mt Maunganui

Recent Works

  • Mount Surf Club, Mount Maunganui

  • Edgewater Villas, Tauranga

  • Luxridge Apartments, Tauranga

  • Omokoroa Town Centre Masterplan

  • Omokoroa Village Commercial & Residential

  • Whaioranga Trust Offices, Welcome Bay

  • Te Kura Kaupapa Maori O Te Orini, Whakatane

  • Excelsa Restaurant, Bar Fitout, Papamoa

  • Retail and Commercial 121 Maunganui Road

  • Farm Street Townhouse Development, Mount Maunganui

  • The Reserve, Tauranga

  • Oceanz Accommodation, Tauranga

  • McVicar Family Home. Papamoa

  • Tauranga City Council Offices

  • Salt Multi Residential Development, Mount Maunganui

  • Pongakawa School Refurb, Te puke

  • Tauriko Primary School, Tauranga



Chris is an experienced designer, well-versed in the intricacies of the New Zealand building code and proficient in a variety of software tools. Chris’s primary focus lies in seamlessly guiding projects from concept through to construction, ensuring a smooth journey throughout. With meticulous attention to detail, Chris specialises in creating clear and precise documentation to ensure a project’s successful completion. With a firm grasp on the technical aspects of architecture, Chris brings a comprehensive approach to every stage, resulting in outstanding outcomes for all involved. Chris Brings 11 years of experience from across the UK and NZ 

Chris Davies
Karima Louw



Karima joined First Principles in March 2019 and has quickly integrated to became a vital part of the team. Karima graduated from the University of Pretoria with Honours Degree in Architecture in 2014. Karima has had 5 years experience on Residential, Multi Residential & Commercial work.

Karima is highly skilled in Revit, Image Rendering, Photoshop and CAD documentation.

Recent Works

  • Tauriko Business Estate Retail Fitouts

  • New Zealand Commercial Projects

  • Combrinck & Coetzee Physio Works, Rustenburg

  • Residential Projects in Rustenburg

  • Lifestyle Square Alterations, Rustenburg

  • Mount Royale apartment fitout

  • Salt Residential

  • Tawa Street Mixed Use Development, Mount Maunganui

  • Gym Fitout, Papamoa

  • Head Office Fitout, Papamoa



Megan is a driven architectural graduate who recently completed her studies at Victoria University of Wellington in 2023, earning a Masters of Architecture degree. With a solid academic foundation, Megan quickly immersed herself in the professional world, gaining valuable experience within her previous practice's. Her insatiable thirst for knowledge and personal growth makes her an enthusiastic learner. Megan's dedication to continuous improvement and her passion for pushing the boundaries of architectural design are evident in her work. She approaches each project with meticulous attention to detail and a commitment to creating sustainable and innovative spaces. Megan's goal is to make a meaningful impact on the built environment while constantly expanding her expertise in the field of architecture.

Megan Storm
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